Brand kit · v1.0 · for verified members
Marks, colour and type
Two circles overlap. One is the author, the other is the reviewer, and the shared area is the part both have checked. That is the idea behind the Standard, so it is the whole logo. The circles are the only round thing we draw. Everything else is square.
The marks we give to members
Provider mark · websites and footers
Activity mark · certificates
Reversed · dark backgrounds
The mark carries the symbol and one fixed statement: "Peer reviewed. Verified." The two lines underneath change per member and per activity. Minimum width is 30 mm in print and 130 px on screen. Below that size, use the symbol alone. Files (SVG, PNG, PDF) are issued with the verification decision.
The live badge
For websites, use the embed rather than an image. The badge loads from our server, shows your current status, and links to your record. If a verification lapses, the badge changes on its own. Image files remain for PDFs and printed certificates.
<a href="https://cpdcouncil.com.au/check?q=CC-0000" rel="noopener">
<img src="https://cpdcouncil.com.au/badge/CC-0000.svg"
alt="CPD Council verified provider CC-0000. Peer reviewed. Verified."
width="260" height="80">
</a>
Badge endpoint goes live with the first member feed. Until then use the supplied SVG with the same link.
Our own logo
Primary, on light
Reversed, on deep teal
Symbol alone, for favicons and avatars
Colour
Author Teal
#0E6B6B
Left circle, links
Reviewer Amber
#F4A62A
Right circle, highlights
Overlap Ink
#0B2A33
The overlap, text, buttons
Paper
#F2F6F6
Page background
Light Teal
#3FC1BD
Left circle on dark
Slate
#4A6369
Labels, captions
Teal and amber are never mixed into a gradient. They only meet in the overlap, which is always the darkest colour on a light background and white on a dark one.
Type
Sora
Navigation, headings, buttons, provider names, the wordmark.
Source Serif 4
Major statements, article titles, body text. "Someone else checked it."
IBM Plex Mono
Register numbers, dates, versions, standard numbers, status labels. CS 04 · PEER REVIEW
Shape
Circles
Fully round. Only the two circles of the mark.
Buttons
3 px radius, with an arrow where they lead somewhere.
Panels and records
0 to 4 px radius, a 2 px ink rule on top.
Tables and documents
Sharp corners, always.
Voice
We write
- "A second expert read it before it was published."
- "Verified until October 2028."
- "We are not a regulator."
We do not write
- "World-class, industry-leading accreditation."
- "Government recognised."
- "Guaranteed to meet your CPD requirements."
The binding rules for using the mark are the Mark rules. This kit shows how to follow them.